CPM Calculator
Calculate Cost Per Mille (CPM) for advertising campaigns
Calculate CPM
Total amount spent on the advertising campaign
Total number of times your ad was displayed
Calculation Results
Campaign Metrics
Cost Breakdown
Formula Used
CPM: (Total Cost ÷ Impressions) × 1000
Performance Analysis
Example Calculation
Display Advertising Campaign
Campaign: Social media display ads
Total budget: $5,000
Total impressions: 1,000,000
CPM Calculation
1. CPM = (Total Cost ÷ Impressions) × 1000
2. CPM = ($5,000 ÷ 1,000,000) × 1000
3. CPM = $5.00 per 1000 impressions
This is a good CPM rate for most industries.
All Formulas
Calculate CPM
Formula:
CPM = (Cost ÷ Impressions) × 1000
Use when: You know cost and impressions
Calculate Cost
Formula:
Cost = (CPM × Impressions) ÷ 1000
Use when: You know CPM and impressions
Calculate Impressions
Formula:
Impressions = (Cost × 1000) ÷ CPM
Use when: You know cost and CPM
What is CPM?
Mille
Latin word meaning "thousand"
Cost Per Mille
Price paid for 1000 ad impressions
Brand Awareness
Ideal for reach and visibility campaigns
CPM Benchmarks
By Platform
By Industry
Performance Guide
CPM Optimization Tips
Target specific demographics to improve ad relevance
Use high-quality, eye-catching creative content
Schedule ads during peak audience engagement times
A/B test different ad formats and placements
Monitor frequency to avoid ad fatigue
Choose appropriate platforms for your audience
Understanding CPM in Advertising
CPM vs Other Models
CPM (Cost Per Mille) is an advertising pricing model where advertisers pay for every 1,000 impressions their ads receive. Unlike CPC (Cost Per Click) or CPA (Cost Per Action), CPM focuses on reach and brand awareness rather than direct engagement.
When to Use CPM
- •Brand Awareness: Building recognition and reach
- •Product Launches: Maximizing visibility for new products
- •Retargeting: Staying top-of-mind with past visitors
- •Video Campaigns: Promoting video content for views
CPM Calculation Methods
CPM = (Total Cost ÷ Impressions) × 1000
Standard CPM calculation formula
Cost = (CPM × Impressions) ÷ 1000
Calculate total cost from CPM rate
Impressions = (Cost × 1000) ÷ CPM
Estimate reach from budget and CPM
Pro Tip: CPM is most effective for campaigns focused on impressions and reach. Combine with engagement metrics for comprehensive analysis.