Digital Marketing Conversion Calculator
Analyze your digital marketing funnel, conversion rates, ROI, and customer acquisition costs
Digital Marketing Funnel Calculator
Digital Marketing Funnel
Number of times your ad was displayed
Percentage of impressions that result in clicks
Percentage of visits that become leads
Percentage of leads that become customers
Costs & Revenue
Total cost of your marketing campaign
Total revenue generated from campaign
Average lifetime orders per customer
Digital Marketing Funnel Results
Cost Analysis
Revenue & ROI Analysis
Customer Lifetime Value (LTV)
Example Digital Marketing Campaign
E-commerce Digital Campaign
Campaign: Google Ads + Facebook Ads for online store
Impressions: 100,000
CTR: 3% (3,000 clicks)
Visit-to-Lead: 15% (450 leads)
Lead-to-Customer: 20% (90 customers)
Total Cost: $5,000
Revenue: $18,000
Results
Cost per Customer: $5,000 ÷ 90 = $55.56
Revenue per Customer: $18,000 ÷ 90 = $200
ROI: ($18,000 - $5,000) ÷ $5,000 × 100 = 260%
Overall Conversion: 0.09% (90/100,000)
Industry Benchmarks
Click-through Rates (CTR)
Conversion Rates
Good ROI Targets
Digital Marketing Optimization Tips
A/B test ad copy and creative designs
Optimize landing pages for conversions
Use retargeting to re-engage visitors
Implement lead scoring and nurturing
Track customer lifetime value
Focus on high-intent keywords
Understanding Digital Marketing Conversion Metrics
Digital Marketing Funnel Stages
- •Impressions: Number of times your ad is displayed
- •Clicks/Visits: Users who click your ad and visit your site
- •Leads: Visitors who show purchase intent
- •Customers: Leads who make a purchase
Key Conversion Rates
- •CTR: (Clicks ÷ Impressions) × 100
- •Lead Rate: (Leads ÷ Visits) × 100
- •Conversion Rate: (Customers ÷ Leads) × 100
Cost Metrics
- •CPM: Cost per 1,000 impressions
- •CPC: Cost per click/visit
- •CPL: Cost per lead generated
- •CAC: Customer acquisition cost
ROI Formula: ((Revenue - Cost) ÷ Cost) × 100
LTV: Average revenue per customer × repeat purchases