Exit Rate Calculator
Calculate website exit rate to analyze user behavior and optimize page performance
Calculate Website Exit Rate
Total number of times the page was viewed
Number of times users left the website from this page
Exit Rate Analysis
Enter pageviews and exits to calculate exit rate
Example Calculation
Alpha.com Homepage
Website: Alpha.com
Page: Homepage
Pageviews: 5,000
Exits: 1,000
Calculation
Exit Rate = (1,000 ÷ 5,000) × 100
Exit Rate = 0.2 × 100
Exit Rate = 20%
This means 20% of users who viewed the homepage left the website after viewing that page.
Exit Rate Benchmarks
Exit Rate vs Bounce Rate
Exit Rate
Percentage of users who leave after viewing a specific page
Bounce Rate
Percentage of users who leave immediately after landing on a page
Key Difference: Exit rate includes all visitors to a page, while bounce rate only applies to landing pages.
Optimization Tips
Improve page loading speed
Add internal links to related content
Optimize content relevance and quality
Include clear call-to-action buttons
Ensure mobile-friendly design
Understanding Exit Rate in Website Analytics
What is Exit Rate?
Exit rate is the percentage of visitors who leave your website after viewing a specific page. It measures how often users exit your site from a particular page, making it a crucial metric for understanding user behavior and page performance.
Why is Exit Rate Important?
- •Identifies problematic pages that need optimization
- •Helps improve user experience and retention
- •Guides content strategy and website design decisions
- •Improves conversion rates and engagement
How to Calculate Exit Rate
Exit Rate = (Exits ÷ Pageviews) × 100
- Exits: Number of times users left the website from this page
- Pageviews: Total number of times the page was viewed
- Result: Percentage representing exit rate
Example: If a page has 1,000 pageviews and 200 exits, the exit rate is 20%.
Factors Affecting Exit Rate
- •Page loading speed
- •Content quality and relevance
- •Website navigation and user experience
- •Mobile responsiveness
- •Internal linking strategy
Common Use Cases
- •E-commerce product page optimization
- •Blog content performance analysis
- •Landing page effectiveness measurement
- •Checkout process optimization
- •Content strategy refinement