Online Marketing Conversion Calculator
Calculate return on investment, ROAS, and customer acquisition metrics for digital marketing campaigns
Calculate Marketing ROI
Total revenue attributed to marketing efforts
Total cost of marketing campaign including ads, tools, labor
Duration of the marketing campaign
Marketing ROI Results
Campaign Performance
ROI Formula: ROI = (Revenue - Cost) ÷ Cost × 100
ROAS Formula: ROAS = Revenue ÷ Marketing Cost
Performance Analysis
Example Calculation
E-commerce Marketing Campaign
Campaign: 3-month digital marketing campaign
Total marketing cost: $15,000 (ads, tools, labor)
Revenue generated: $45,000
New customers acquired: 150
Average order value: $300
Results
ROI = ($45,000 - $15,000) ÷ $15,000 × 100 = 200%
ROAS = $45,000 ÷ $15,000 = 3:1
Customer Acquisition Cost = $15,000 ÷ 150 = $100
Total Profit = $45,000 - $15,000 = $30,000
ROI Benchmarks
Excellent (>400%)
Outstanding performance, scale up
Very Good (200-400%)
Strong returns, continue strategy
Good (100-200%)
Solid performance, room to optimize
Average (50-100%)
Needs optimization
ROAS Guidelines
Optimization Tips
Improve targeting to reach high-value customers
Optimize landing pages for better conversion
A/B test ad creatives and messaging
Track customer lifetime value
Optimize campaign timing and frequency
Focus budget on high-performing channels
Understanding Marketing ROI
What is Marketing ROI?
Marketing ROI (Return on Investment) measures the revenue generated from marketing activities relative to the cost of those activities. It helps businesses understand the effectiveness and profitability of their marketing campaigns.
Why is it Important?
- •Measures marketing campaign effectiveness
- •Guides budget allocation decisions
- •Identifies most profitable channels
- •Justifies marketing investments
Key Formulas
ROI = (Revenue - Cost) ÷ Cost × 100
Return on Investment
ROAS = Revenue ÷ Marketing Cost
Return on Ad Spend
CAC = Marketing Cost ÷ New Customers
Customer Acquisition Cost
Best Practice: Track ROI over multiple time periods to account for customer lifetime value and delayed conversions.