Engagement Rate Calculator
Calculate social media engagement rates for Instagram, Twitter, YouTube, and other platforms
Calculate Engagement Rate
Choose the type of engagement rate calculation based on your needs
Likes, comments, shares, saves, etc.
Number of unique people who saw your post
Engagement Rate Results
Platform Benchmarks
Formula used: ER = (Total Engagements ÷ Reach) × 100
Calculation: 0 ÷ 0 × 100 = 0.00%
Performance Analysis
Example Calculation
Instagram Post Example
Post Details: Fashion brand post
Total Engagements: 1,250 (likes, comments, shares, saves)
Reach: 25,000 people
Followers: 50,000
Calculations
ER by Reach: (1,250 ÷ 25,000) × 100 = 5.0%
ER by Posts: (1,250 ÷ 50,000) × 100 = 2.5%
Result: Excellent engagement by reach, good by posts
Platform Benchmarks
YouTube
Engagement Types
ER by Reach
Most accurate, accounts for actual viewers
ER by Posts
Popular among influencers
ER by Impressions
Best for paid content analysis
ER by Views
Specifically for video content
Daily ER
Tracks daily engagement patterns
Improvement Tips
Post consistently at optimal times
Use engaging captions with questions
Respond to comments quickly
Use relevant hashtags and trending topics
Create interactive content (polls, stories)
Understanding Social Media Engagement Rate
What is Engagement Rate?
Engagement rate is a metric that measures how much your audience interacts with your content compared to your reach, followers, or impressions. It's one of the most important metrics for evaluating social media performance.
Why is it Important?
- •Measures content quality and audience interest
- •Helps optimize posting strategies
- •Important for brand partnerships and sponsorships
- •Indicates authentic audience connections
Types of Engagements
Likes, comments, shares, saves, story interactions
Likes, retweets, replies, quote tweets, clicks
YouTube
Likes, comments, shares, subscribes, watch time
Likes, comments, shares, reactions, clicks